Founder’s
Message
ThirstyFish was founded on the belief that great work begins with people.
Technology, creativity, and strategy are simply tools. What matters is how they come together to create meaningful experiences and genuine connections.
For over 17 years, that belief has guided everything we do, and it continues to shape the work we create today.
A Place Where
Ideas Grow
For over 17 years, ThirstyFish has partnered with brands, businesses, and organisations to create meaningful connections through branding, websites, marketing, technology, and events.
From strategy and identity to digital platforms, campaigns, and experiences, we bring together creativity, technology, and insight to help ideas find their most compelling form.
With studios in London and Mumbai, we combine a global perspective with a people-first approach, creating work that is thoughtful, purposeful, and engaging.
“Design is not just what it looks like and feels like. Design is how it works.”— Steve Jobs
Our Mission
Our mission is to help brands and businesses bring their ideas to life through thoughtful strategy, creativity, technology, and experiences that connect with people.
Our Vision
Our vision is to create meaningful experiences where creativity, technology, and human insight come together with purpose.
Shadab Samad
— Founder
With over 20 years of experience across advertising, sports marketing, digital marketing, and technology, his journey has taken him from working with leading brands in the UK to helping shape sports, entertainment, and business ventures across international markets.
Over the years, he has partnered with global brands, organisations, sporting events, and major business initiatives, building a reputation for combining strategic thinking with creativity and a deep understanding of people. Whether developing brands, delivering marketing campaigns, creating sports and entertainment experiences, implementing technology solutions, or creating new business opportunities, his focus has always been on building meaningful connections and lasting relationships.
With a strong interest in technology and innovation, he has also helped businesses embrace digital platforms, software, and emerging technologies to drive growth and create new opportunities.
His passion for creativity, innovation, and bringing ideas to life continues to shape the vision of ThirstyFish today, guiding a team dedicated to creating work that connects, engages, and resonates. Alongside this, a lifelong passion for sport and its unique ability to bring people together continues to influence the experiences, partnerships, and opportunities he helps create.
