Details key strategies for a leader looking to leverage the story opportunities of an organization's milestone anniversary.

This two-page article discusses the role of stories in accelerating corporate innovation. A simple framework outlines the relationship between branding, innovation, and culture.

This article by Michael Margolis was published in the July 2005 issue of Storytelling Magazine. In this piece, Michael reports on the annual Smithsonian Conference on Organizational Storytelling.

This two-page pdf includes an overview of the compendium book - Wake Me Up When When the Data is Over: How Organizations Use Stories to Drive Results. THIRSTY-FISH founder Michael Margolis is a contributing author to this book published by Jossey-Bass in the fall of 2006.

Discover the thirteen essential elements of every brand story. This short one-page pdf provides an overview of the unique THIRSTY-FISH framework.

This one-page diagram outlines the THIRSTY-FISH process for how an organization can transform its brand story into a deeper cultural asset.

Download slides from our recent opening session and interactive plenary at ESSAE's Annual Conference. This two-hour session introduced the concept of Brand Storytelling, and how associations can better maintain relevance and engagement from the Gen Y audience (18-30 year olds).

Download slides from our presentation at the Maryland Nonprofit Conference in 2006. This session focused on the role that stories can play in organizational decision-making.