PopAnthropology is a blog devoted to the business of culture creation. Today’s most innovative brands realize it’s their job to tell a story that becomes part of the larger culture. The most sustainable brands of the future are wholeheartedly in the business of making meaning - that is they understand the deeper role and function that they play in the lives of people.
Don’t think you have a brand story? Just listen to the stories that your constituents, customers, and staff tell about you. Therein lies the brand story. These perceptions and experiences contribute to the living narrative of your brand. And the role of brands in our lives increasingly shape our society, expectations, and creative expression. Welcome to PopAnthropology.
Entries from May 1, 2008 - June 1, 2008
Interview on Nonprofit Storytelling
We’re gearing up for a big week in Hawaii - co-producing a conference with HANO (Hawaii Association of Nonprofit Organizations).
HANO recently interviewed us as part of the conference promotions. The conference theme is “Telling the Nonprofit Story” and we are excited to deliver a conference keynote and several breakout sessions.
Below are short excerpts with links to the full interview:
“Whether it has been lobbying US senators to protect California’s Mojave Desert, bridging the digital divide in New York, building an entrepreneurial class in Morocco, or giving a collective context to the cultural genocide in Tibet, each organization must find its story of truth – as well as allow supporters to feel located within the collective story. Now, I have the privilege of helping other organizations and companies to harness their best story to reveal their hidden potential and achieve their long-term success.” [read the full interview with Stephanie]
“Storytelling is an essential tool to activate and accelerate your efforts, whether they are related to fundraising, advocacy, or internal change. In the end, stories will allow you to succeed faster and in a manner that has people invested in a collective future…Storytelling is a leadership philosophy. Look at any organizational challenge through the lens of narrative; I guarantee you will discover new insights and solutions.” - [read the full interview with Michael]
Michael Margolis
in Brand Storytelling, Events, Press Coverage
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