This being the 60th anniversary of the United Nations, the UN recently produced a 60-second public service announcement to help communicate the value of its work. Narrated by George Clooney, this short video moves beyond traditional clichés, and really captures the Brand Story and relevance of the United Nations…considering they had 60 seconds and all.

I’m equally struck by the UN’s 60th anniversary logo (see image to the left) - what a great way to reinforce the iconic nature of the blue helmet as a symbol of peace!

The 60-second video is called “Peace is Hard” and is worth a look on Youtube!