On June 26, 2008, THIRSTY-FISH will help kick off the ESSAE (Empire State Society of Association Executives) Annual Conference and Expo - an annual gathering of over 300 association leaders from across New York State.

Asked to lead the opening session and interactive plenary, THIRSTY-FISH will present the concept of Brand Storytelling as it applied to Generation Y (18-30 year olds). The session will explore the unique factors that shape and define this trend-setting generation, and the strategic implications for association executives.