Michael has been invited to teach Brand Storytelling at the Schulich School of Business in Toronto, Canada. He will lead off the first day of a 7-month long Masters Certificate in Brand Communications Program with a half-day module on this important topic.

Schulich School of Business is a top 15-rated Global MBA program, and part of York University (Canada’s largest institution of higher education). This Masters Certificate is being created and sponsored by the Institute of Communication Agencies (ICA) - the leading advertising association of Canada.

Michael will also deliver an evening keynote to the ICA on February 23 on the evolving role of Brand Storytelling and its potential to reshape the agency model.