This October 2007, THIRSTY-FISH will moderate a week-long conversation on Strategic Storytelling and Social Enterprise. You can now read the archived conversation, hosted by socialedge.org and the Skoll Foundation.

At its core, social entrepreneurship is about introducing a new story of social innovation – and convincing others to believe in your market-based solution. Too often, the status quo stands in the way of behavior change and idea adoption. Most social entrepreneurs must ask others to reframe some of the basic assumptions that we all take for granted. That’s why reason alone cannot overcome the intractable forces of culture. You need a story that inspires and emotionally connects to what people care about. A well-crafted story becomes the platform that allows people to See, Feel, and Believe in what you are doing. By starting with the right story frame, you accelerate the pace at which people will be able to locate themselves and feel drawn into your story.

Come join us for a lively conversation where we will explore the following key questions as they relate to social entrepreneurs:
* What is the truth at the heart of your story?
* Why would someone feel connected to your story?
* Who do you need to believe in your story?

Link to Discussion Archive