ASAE Learning CenterIs your organization in the midst of transition, signicant growth, or a fast turnaround? Discover how the language of Brand Storytelling can lead you to a new path forward.

Please join us on Thursday, June 5, 2008 (10AM-5PM) in Washington, DC for companies and organizations interested in the value of Brand Storytelling.

More than just a basic overview, this interactive session will provide you with a framework and set of tools to immediately apply these concepts to your own work.

Whether you are trying to manage the evolving expectations that come with growth — or renew your brand’s relevance in the face of a changing world, this workshop will help your ideas and leadership to be understood and embraced by your constituents. Whether you need a brand story for your company, product, service, or cause - this day-long workshop will offer the tools and language to get you started.

Select Testimonials

“THIRSTY-FISH’s workshop made me reconsider how we are selling ourselves and what we need to think about to make our story more compelling.”
- EVP, Technology Company

“The ‘tooling’ to support developing the brand story was really invaluable. Thank you! I got a good road map to discover the meaning and essence of our parent brand.”
- Head of Business Development, International Clothier

“Michael and Stephanie have a great way of breaking down an overwhelming task (determining a compelling brand story) into manageable steps.”
- Manager, R&D Innovation Lab, Major Food Manufacturer

“Thought provoking and insightful. The workshop helped me to think about crafting our story with more structure and clarity. I’m looking forward to sharing this with the team back at the office.”
- VP of Marketing, Online Community

“The workshop did a great job of articulating complex and nuanced concepts, while giving each of us lots of personal attention.”
- VP of Marketing, Tech-driven Nonprofit

You Will Learn:

• Breakthrough insights and a new vocabulary for leadership communications
• Why people care about certain brands and not others
  
• The Anatomy of Brand Storytelling (Origin, Identity, Aspirations)
• How to gather current assets for a compelling Brand Story
• To identify the Hero of your company’s Brand Story
  
• How to align Brand Storytelling with organizational strategy, culture, and constituent relations

Who This Workshop is Designed For:

     April NYC WorkshopIndividuals with strategic influence and responsibility over a respective brand or brands and their related perceptions. This includes CEOs, VPs, directors, and managers of branding, strategy, membership, marketing, development, and advocacy. Typical participants include leaders from across industries, sectors, and fields of practice. Their common bond is innovation in their respective arenas.

In this workshop, you will explore the heart of brand storytelling and discover a new vocabulary for activating the passion, understanding, and motivation of your core constituents. This hands-on session will reflect on the roles of emotion, identity, and self-expression that exist in every brand narrative.

NOTE: Due to the workshop’s focus and hands-on approach, consultants and agencies are not eligible for participation.

    Our Workshop RoomDC Workshop Location

This one-day workshop will be held at the ASAE’s Center for Association Leadership Marriott Learning Center at the Ronald Reagan Building & International Trade Center, 1300 Pennsylvania Ave NW, Washington, DC. Parking is available in the building: $17 for 4-10 hours. If you are taking the Metro (direct access to the building): Use the Federal Triangle stop (Orange & Blue lines).

• Wednesday, June 5, 10AM – 5PM
• $395 per person, Payment due by June 3rd
  
• Limited Capacity. This is a hands-on interactive session.
• Pay by credit card below or mail a check to THIRSTY-FISH, Inc., 42 W 24th St. NY NY 10010
  
• Coffee/tea, refreshments, and snacks will be provided (with independent break for lunch)
  
• Free one-hour coaching with Michael and Stephanie for first 10 people who register
  
• 25% discount to organizations that send three or more people (nearly $100 off per person)
  

About Us

THIRSTY-FISH is a boutique story consultancy that helps to revitalize established brands in the midst of change, transition, and turnaround. We help leaders to frame a coherent storyline that people can believe in. Past clients include AARP, Ernst & Young, Marriott, NASA, The Nature Conservancy, and the YWCA. With a passion for brand-driven organizational change, we help facilitate the internal buy-in for change and innovation.