THIRSTY-FISH is a boutique consultancy that revitalizes well-known brands around the world. We offer a dynamic approach to branding that goes hand-in-hand with storytelling and organizational change.

Our integrative approach fosters strategic alignment that goes beyond a company and its community – to shift cultural attitudes, assumptions, and behaviors. We combine our experience in leadership and stakeholder engagement with change management to impart the ideal Brand Story.

Through our Change Leadership Model, clients can better leverage the emotional assets and historic legacy of their company. You learn how to create the necessary buy-in for constituents to embrace a new, powerful strategic narrative. Unlike old-fashioned branding, we do not focus on a logo, tagline or advertising campaign. Instead, the THIRSTY-FISH approach works from the inside out with a methodology that creates shared value across your combined Brand, Strategy, Story, and Culture.

Collectively, our leadership team shares more than 25 years of experience as executives, founders, and consultants to established institutions. Our clients span the business and social arenas – and include iconic brands such as Ernst & Young, Marriott, NASA, The Nature Conservancy, and YWCA. We invite you to join us in our evolving Brand Story laboratory.