
THIRSTY-FISH is a boutique consulting firm that enables clients to achieve strategic shifts through the power of a well-crafted story. We can help you to re-position your brand, improve stakeholder perceptions, and deliver on high-stakes initiatives.
THIRSTY-FISH works at the intersection of brand storytelling, anthropology, and organizational change. Through a combination of strategic retreats, narrative focus groups, and executive coaching – we help organizations successfully navigate major shifts. We also conduct one-day workshops and deliver keynote speeches as an introduction to this unique approach.
Michael Margolis, President and founder
Michael Margolis is a pioneer in the fields of brand storytelling and pop anthropology. As the President and founder of THIRSTY-FISH, Michael provides strategic story solutions to organizations in the midst of strategic shifts. He offers a decade of experience across the realms of brand storytelling, organizational change, and cultural innovation.
Michael is a contributing author to the leading compendium on strategic storytelling, Wake Me Up When the Data is Over: How Organizations Use Stories to Drive Results (Jossey-Bass, 2006), author of the blog PopAnthropology.com, and a traveling keynote speaker. Previously, Michael co-founded and helped lead two social enterprises in the areas of public service, workforce development, and corporate technology.
An outspoken proponent of the Talent Economy, Michael’s work has been recognized by Fast Company Magazine, Silicon Alley Reporter, Los Angeles Business Journal, and Hawaii Community Television. In 2001, the American Society for Training & Development’s T&D Magazine, profiled Michael as one of “Training’s New Guard” for the new millennium. Michael’s formal studies include a bachelor’s degree in cultural anthropology from Tufts University, a business certificate from Dartmouth’s Tuck School of Management, and a certificate in organizational storytelling from the Center for Narrative Studies.
Stephanie Jowers, COO and Partner
Stephanie Jowers has more than fifteen years experience as an entrepreneur and producer of worldwide campaigns. She offers expertise in designing high-stakes initiatives and global youth movements. Her partner role at THIRSTY-FISH includes strategy, client relations, and operations. Stephanie has a steadfast aptitude for revealing hidden barriers to growth and inspiring leaders into action.
She offers a nuanced approach to stakeholder management and constituent relations. Stephanie has revamped membership engagement models for a range of institutions, including National Peace Corps Association and the Sierra Club. Currently based in New York City, Stephanie has lived abroad in Japan, Monaco, and Morocco. Most recently, Stephanie was the Director of Membership and Strategic Relations at the National Peace Corps Association in Washington, DC. She served the Peace Corps alumni community of 210,000 and managed agreements with 150+ country-of-service and geographical affiliates worldwide. In her role, she also negotiated strategic partnerships, managed donor stewardship, and revamped brand communications across the global network.








