Andrea Howe, BossaNova Consulting
Question: So what’s with the name THIRSTY-FISH?

The answer hides beneath the surface. Like a fish in the ocean, we are all swimming in an endless sea of stories, thirsting to make sense and meaning of the world around us. That’s why today’s leading organizations tell stories that are relevant, meaningful, and memorable to those they care about. Choose the right story and you unlock the secrets of branding and behavior change; transforming a glass half-full into an overflowing stream of success.

Everyone thirsts for something. This passion is your source of motivation, aspiration, and desire. There is no wrong answer. All organizations need a higher truth to compel themselves forward. What exactly are you thirsty for?