Tell a Story People Can Believe In.
THIRSTY-FISH is a boutique story consultancy that helps revitalize companies in the midst of transition, growth, or turn-around. We offer an “inside-out” approach to brand storytelling that creates meaningful connections with your core constituents.
Why Story?
Human beings are a storytelling species. We navigate through narratives. Today, we are bombarded by so many stories that it’s increasingly hard to distinguish which stories deserve our attention or matter most. For many of us, it feels like we are drowning in a sea of stories.
Behind every great leader is a story that inspires the world. It’s the job of leaders to frame and narrate a coherent storyline that constituents can believe in. Inside organizations, stories make or break your ability to inspire, collaborate, and innovate. In times of change, the right narrative can also help people make sense of major disruption.
Our Work with Brand Story
We look to the brand as the starting point of every organization’s story. The Brand Story is the story of your truth – what you stand for, what you promise, and what people experience. There are two important distinctions to your organization’s Brand Story – (a) the official message that you produce, versus (b) how constituents actually perceive you. This narrative gap is where our work begins. We help organizations to identify the emotional assets that create attachment and loyalty. We then help align organizational strategy, culture, and communications in support of a refocused Brand Story.
We Can Help
As a boutique consultancy based in NYC, we work with a wide-range of recognized brands to facilitate internal buy-in for change and innovation. We combine experience in leadership and stakeholder engagement with change management to impart the ideal Brand Story. Founded in 2002, our client roster includes Ernst & Young, Marriott, NASA, The Nature Conservancy, and YWCA. Our integrative approach fosters strategic alignment that goes beyond a company and its community – to shift cultural assumptions, attitudes, and behaviors.