Tell a Story People Can Believe In
THIRSTY-FISH is a boutique consulting firm that enables clients to achieve strategic shifts through the power of a well-crafted story. We can help you to re-position your brand, improve stakeholder perceptions, and deliver on high-stakes initiatives.
Our Work with Brand Story
We look to the brand as the starting point of every organization’s story. The Brand Story is the story of your truth – what you stand for, what you promise, and what people experience. There are two important distinctions to your organization’s Brand Story – (a) the official message that you produce, versus (b) how constituents actually perceive you.
This narrative gap is where our work begins. We help organizations to identify the emotional assets that create attachment and loyalty. We then help align organizational strategy, culture, and communications in support of a refocused Brand Story.
Upcoming Events and Past Highlights
- Press: Storytelling Magazine article: Brand Storytelling (July/Aug ‘09)
- Evening Talk: Capital Creativity Network in Washington, DC (July 8, ‘09)
- Keynote: NY State Rehabilitation Agencies Management Training (June 3, ‘09)
- Keynote: CCPortugal 2009 in Lisbon (May 26, ‘09)
- Press: Article published in Employee Communications Guidebook (PR News ‘09)
- Keynote: Institute for Communications Agencies in Toronto (Feb 23, ‘09)
- Executive MBA Program: Schulich School of Business in Toronto (Feb 23, ‘09)
- Workshop: Storytelling Workshop for the United Nations Foundation (Feb 19, ‘09)
- Evening Talk: Marketing Executive Networking Group (MENG) in NYC (Feb 2, ‘09)
- Press: Brandweek article “Consumers Clinging to Old Brand Favorites” (Jan 20, ‘09)
- Upcoming Public Workshop: Intro to Brand Storytelling in NYC (Dec 2, ‘08)
- Istanbul Conference: Executive-level Youth Marketing workshop (Nov 5, ‘08)
- Press: Feature in Midwest Airlines In-Flight Magazine (July, ‘08)